I love Zara. I love almost everything about it. The volume of clothes, the sizing (which works for me), the classic styles, the on-trend styles, work wear and accessories for the season.
But a little bit of me dies every time that I have to pay or return an item. I have literally aged in the Zara line, I have missed key world events and have tested my bladder beyond dimension. I don't understand why such a successful brand is so unsuccessful at processing a transaction. It may have something to do with the fact that the level of security with regards to tagging would put MI5 to shame, suppose that takes a little time.
So, why not just shop online? Save the time and browse with a cold drink and an assortment of nibbles. Well, I do, frequently. I arrive at the store to collect my recyclable unattractive brown box with no handle an albeit a little cumbersome carry it to the car and go home to try everything on. 90% of which looks nothing like it did on the edgy trendy model and 10% looks fantastic..... and so back to Zara, I go. Yes, I know you can return by post but I am not Rockefeller and by the time the postal transaction is processed I may have missed out on something else that I HAVE to have in my life.
So what to do? Zara, if you are reading this, if you hear me, please sort out your till system, for all our sakes.